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CNA is Singapore's most trusted news brand for 6th year in a row: Reuters Institute report

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SINGAPORE: Mediacorp’s CNA has been ranked the most trusted news brand in Singapore for the sixth straight year, according to a report by the Reuters Institute for Journalism at the University of Oxford in the United Kingdom published on Monday (Jun 17).

CNA's website is also joint-first in terms of weekly online reach, at 46 per cent.

CNA has remained the most trusted news brand in the same report since 2019. This year, its brand trust score was 74 per cent, one percentage point higher than The Straits Times, which came in second and is owned by SPH Media Trust.

Channel 5 News which broadcasts News Tonight, a daily television news bulletin on Mediacorp’s free-to-air English language channel, ranked third at 71 per cent.

Channel 8 News, which broadcasts in Mandarin on another Mediacorp channel, and Mediacorp Radio News came in at 69 per cent and 68 per cent respectively to round out the top five.

Mediacorp has five news brands in the top 10 ranking on trust, including TODAY.

The overall trust in news in Singapore has continued to rise - going up to 47 per cent, compared to 45 per cent last year and 43 per cent in 2022, with mainstream outlets remaining the most trusted brands.

Trust in news across global markets remained the same as the previous year at 40 per cent.

Finland remains the country with the highest levels of overall trust at 69 per cent, while Greece and Hungary are the joint lowest at 23 per cent amid concerns about undue political and business influence over the media.

MOST USED ONLINE NEWS SOURCE​


CNA's website shared the top spot with Mothership in terms of weekly use, while The Straits Times' website came in third at 41 per cent.

Mothership's weekly online reach of 46 per cent was two percentage points lower compared to last year and its brand trust score this year was 55 per cent, 19 percentage points behind CNA.

The report noted Mothership's press accreditation was suspended for six months in October last year after its second embargo breach in two years.

Online and social media continue to be the most common ways of accessing news in Singapore, while both TV and print have declined significantly over the last few years.

On social media apps for news, the report noted that while WhatsApp (34 per cent), Facebook (32 per cent), and YouTube (28 per cent) are the most

used networks, Instagram (20 per cent), TikTok and Telegram (both 15 per cent) are the fastest growing channels for news.

GLOBAL NEWS TRENDS​


The report added videos are becoming a more important source of online news, especially among younger users, with consumption mainly on online platforms rather than publisher websites.

It also noted that news use across online platforms is fragmenting. YouTube is used for news by almost 31 per cent of respondents each week, WhatsApp by around 21 per cent, while TikTok (13 per cent) overtook X (10 per cent) for the first time.

Report data showed TikTok grew by seven percentage points in the last year, while Facebook news use declined by a roughly similar percentage.

Overall audience concerns about fake news also went up by three percentage points to 59 per cent. Politics, followed by health information, and the Ukraine and Gaza wars engendered the most concern about misleading content.

In a first, this year's report asked users of specific online platforms how easy or difficult they found it to distinguish between trustworthy and untrustworthy content. About 27 per cent of TikTok users - the highest score of all the networks covered - said they struggled to detect trustworthy news.

In Singapore, a TikTok user was issued three correction directions under the Protection from Online Falsehoods and Manipulation Act (POFMA) in August last year for claims related to public housing, voting secrecy and Central Provident Fund (CPF) policies.

In February, Singapore Democratic Party (SDP) leader Chee Soon Juan was also issued a correction direction over a video he shared on social media, including TikTok, regarding public housing polices, with the report noting both incidents.

The Reuters Institute for the Study of Journalism is a research centre at the University of Oxford that tracks media trends. The Thomson Reuters Foundation, the philanthropic arm of Thomson Reuters, funds the Reuters Institute.

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